DRINKS BRAND MANAGER JOBS
The Drinks Brand Manager is responsible for the development and execution of the sales and marketing strategy for a significant brand. The position manages marketing disciplines with the objective of leveraging available resources to achieve brand volume, growth, market share and profitability goals with the added responsibility for monitoring sales execution and managing the brand standards in the marketplace.
This position communicates strategies and product information to all pertinent audiences, including internal, distributor, field sales, trade and consumer audiences.
The Drinks Brand Manager is a results oriented leader and a strategic thinker who works well with others.
ESSENTIAL DUTIES/RESPONSIBILITIES
Marketing Programs and Brand Development:
- Creates brand sales priorities.
- Works with Marketing to develop key selling initiatives.
- Manages execution of brand marketing plan including merchandising, promotion, research and product development, including packaging. Ensures consistent messaging, imagery and quality standards.
- Maintains accountability for approved brand budgets including planning, tracking and quarterly business updates.
- Interfaces with production assisting on brand forecasts at SKU level for long-range production planning, track shipments/depletions against harvest as well as participate in packaging/production meeting.
Sales Execution:
- Manages, in conjunction with Sales, distributor pricing, deals and promotions for assigned brand(s).
- Monitors and manages distributor inventory.
- Develops, tracks, and reports success of distributor sales incentives.
- Conducts regular sales meetings to educate and motivate distributor sales teams and works with distributor brand teams to develop local marketing programs.
- Works with internal sales team and distributor sales team to make account calls. Owns the sale goals.
Communication:
- Communicates monthly brand business status and programs to VP Marketing, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues.
- Communicates with Sales to achieve strategic business goals including promotion/program deployment, soliciting feedback and new ideas, communicating brand messaging and prioritizing portfolio initiatives.
- Ensures that brand strategies are implemented within PR initiatives. Coordinates details with the Public Relations team or internal resources for branded special events, appearances, competitions and story pitches.
- Performs as an effective and eloquent ambassador for the brand(s).
Analysis:
- Analyze brand performance and competitive information using several forms of intelligence. Identifies opportunities by channel, market, consumer, product or other for brand consideration.
- Initiates or suggests analysis of financial performance to influence strategic plans including, but not limited to, pricing, cost-of-goods and promotions.
- Works with Sales to identify issues/opportunities, promotional needs and implements necessary programs by channel.
DRINKS BRAND MANAGER QUALIFICATIONS
Bachelor's degree in Business. Five plus years of premium wine brand marketing and/or luxury goods or beverage experience preferred. Strong strategic, analytic and creative skills. Excellent/impactful presentation and communication skills. Ability to balance multiple significant priorities, meet deadlines and thrive in constantly changing and challenging environment. Attention to details a must. Self-motivated, team-oriented ethics and excellent interpersonal skills. Some travel required.
BRAND DEVELOPMENT
He/she will act as the liaison and support for suppliers and key executives to execute marketing strategies of existing brands, introduction of new products, assessment of opportunities in the market and analysis of brand performance. They will have primary responsibility for maintaining and growing gross profit for the company but at the same time being aware of the need to grow brands, for assigned suppliers for pricing, programming, new items and billing, making presentations, results of new product intros, results of current month priorities and choosing next month’s priorities. They are responsible for coordinating all aspects of new products with respect to item maintenance and inventory requirements with purchasing and pricing personnel, attending sales meetings as needed to answer questions on brands and other supplier issues and preparing price structures on new items and price increases.
A Brand Manager will prepare necessary reports for supplier reviews, and provide marketing support during campaigns. They will be responsible for researching and recommending new products to the company and creating strategies for marketing these products.
Brand Manager must be computer literate in Windows Office (Word, Excel, and Power Point) with a BA in marketing preferred. (Diver or similar skills are a plus). Must have industry knowledge of state and federal (BATF and ABC) regulations, good presentation skills; planning, organization skills; analytical skills; attention to detail and accuracy, problem solving skills and know how to manage a budget.
He/she must be results-oriented, be a team player and possess good communication and interpersonal skills. Candidate should be Gross Profit (GP) oriented with prior history of doing price structures.
